Are you tired of seeing new batteries in your
clients cars, and you didn’t put them there?
AAA is carrying new batteries on
their service vehicles now, so instead of just jump starting your clients car;
they’re selling them a new one!
AutoZone is installing new batteries
NO CHARGE for most vehicles, and this is awfully attractive when your valuable
client is stuck after hours and you’re not anywhere to be found.
So when they do need a battery in a
pinch, whose fault is it anyway? Poor planning on their part, or yours? I would
suggest that it’s the Shops fault for not testing the battery every time we see
it and recommending a new one BEFORE it fails.
Good business practice is to
recommend a replacement around 4 years old here in Pa., but having a test result printed
from a machine that actually tested it is even better! Nothing sells better
than a printed slip that says “Test Results Failed, Replace Now”.
And the best machine to do this is a
Conductance Tester. Sure, the old carbon pile or resistor ribbon machine is
reliable, but they only ‘load’ test the battery to see if it passes or fails at
that moment in time. It can't tell us if the battery will fail in the first cold morning when they're already running late for work. We need to be able to peer into our crystal ball and estimate the remaining CCA’s and fairly
accurately predict how much life is left.
The mighty Conductance Tester IS our
crystal ball, and it’s a wonderful sales tool IF it’s used by you and your Techs—Every
Time!
There's no question a Conductance Tester will improve your sales, but even more important is the peace-of-mind you can give your customers. Remember, they rely on us to tell them in advance, to predict what's going to fail BEFORE it fails. If we can't keep them safe and reliable, so their vehicle starts every time - we risk losing them to the new car dealer.
People are always looking for an excuse to justify that new car purchase, and if they can't trust their car to start at night in a dark parking lot, they feel let down by us and their vehicle.
If you don't have one yet and would like some good advice on what to get, just leave a comment below or send me an email - OK?
Stay tuned for more great Sales, Profits, and Marketing training classes coming soon - even a few brand new ones too!!
Makes sure you're on the email list by going to:
www.Shopdoctor.com
Dave Striegel
RightWay Automotive Solutions
Dave@ShopDoctor.com
(412) 543-8946
